Creation & implementation of a marketing tab component in AEM.
Tabs are a great way to tell a story using 'chapters'. By grouping like-content, page scroll and clutter are reduced.
The tab component was initially built using pills as the active tab state. This could be authored with a green, white, or grey background.
Using Quantum Metrics, we identified that athletes were clicking through tabs at a low rate of engagement. Partnering with a Marketing UX Specialist, we ran a small usability test for qualitative feedback.
Finding: Users preferred folder tab styling, indicating it felt more like sections.
Post-testing, we redesigned the component to meet athlete goals and feedback. The new styling has proven to be successful through interactions and heatmaps.
This component is now leading the homepage as our main storyteller.
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Lawrenceville Veterinary Clinic came to Responsival looking for a logo, brand guide, and full website.
The logo was a quick project. Using the feedback on our Responsival Logo Questionnaire, I created these three logos for our first round:
They immediately chose Logo 2 as their final product.
After round 1, they said that they would like something simple that uses their initials.
After round 2, feedback was that it should be a simple company name with stars
The logo was a quick project. Using the feedback on our Responsival Logo Questionnaire, I created these three logos:
The logo was a quick project. Using the feedback on our Responsival Logo Questionnaire, I created these three logos:
Lawrenceville Veterinary Clinic came to Responsival looking for a logo, brand guide, and full website.
