While migrating DICK's Pro Tips into AEM, we took the time to focus on athlete experience and monetization opportunities.
Exploration and reimagination of the Tab component for DICK'S Sporting Goods.
To create clear user journeys and better backend structure of information, Flaherty Fardo's website was redesigned with a modern feel. This site is home to over 50 individual pages.
With the acquisition of Moosejaw, the site and contents were redesigned and migrated into DSG Softwares.
While migrating Golf Galaxy into AEM, the site was overhauled to appeal to a younger audience. Full width spots were introduced as well as lightening the background color.
A good source of education for a good cause. MIB Agents needed a clear sitemap with easy navigation to provide information to families in need. This website is over 100 pages & 15 separate CMS collections.
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I started my career early at Pittsburgh Brashear High School through the Computer Science magnet program. Here, I learned Adobe Photoshop, Alice, Java, and HTML. I studied Digital Media Production at Slippery Rock University, where I started my time with Responsival as an intern. Post-grad, I freelanced with Responsival as a Social Specialist before going to North American Dental Group as a Recruitment Marketing Coordinator. Missing design, I moved to Responsival full-time for a year and eight months before joining Dick's Sporting Goods as a UI Designer.
I guide my students through the UX process with a redesign case study project for the client of their choice. I have curated the syllabus each semester to cater to the learning desires of the students and adapt to class sizes. Relevant topics include:
Client Discovery & Competitor Research
Persona Planning & User Research
Brand Identity & Style Guide Creation
Information Architecture
User Journey & Site Mapping
Low & High Fidelity Wireframing
Prototyping
