Create a seamless, shoppable blog experience that enhances engagement, drives monetization, and strengthens brand authority. Ensure a cohesive, user-friendly experience that maximizes value for both our audience and business partners.
Monetization Through Direct Shopping: The Pro Tips experience is now fully shoppable through featured products, related products, pro picks, shoppable checklists, and more.
Delivery of Similar Content and Services: Each article has curated content that relates to the relevant topic in order to keep our athlete's interest.
Alignment with DICK'S Retail Media Brand: Pro Tips moved to DICKS.COM, creating a more consistent trusted voice. There is also room for paid promotions or sponsored content, improving brandpartnerships.
Pro Tips by DICK’S Sporting Goods
Lead Product Designer
UI Analysis
Visual Design & Branding
Wireframing & Prototyping
Design System & Components
Collaboration with Development
SEO Performance Optimization
UX Enhancements
This project began with an in-depth discovery process focused on understanding how our editorial content could better support both user engagement and business goals. From a business standpoint, we recognized the untapped potential for retail media, UGC, and brand partnerships. By making content shoppable and aligning with our core e-commerce platform, we could offer product reviews and recommendations in a way that felt organic and useful to readers. These insights formed the foundation of the project strategy and guided every decision moving forward.
Whether users are here to explore articles, shop featured products, or engage with a trusted brand, the new experience is designed to meet their needs seamlessly. With integrated shopping features, curated recommendations, and a stronger brand presence, the blog now delivers a more intuitive and valuable journey. This strategic shift ensures that users stay engaged longer, find relevant products effortlessly, and trust the platform as a go-tosource for both content and commerce.
These low-fidelity wireframes illustrate the structural layout of the Home, LP/SRLP (Landing Page/Search Results Listing Page), and Article templates. At this stage, the focus was on organizing content and functionality to support key goals: discoverability, shoppability, and content continuity. The wireframes allowed us to validate hierarchy, placement of monetizable modules, and user flow.
Pro Tips now serves as a powerhouse for How-To's, Buying Guides, and Best Of content by DICK'S Sporting Goods. With elevated business passion around Pro Tips, we are seeing higher engagement than ever.
With a full stack of flexible shopping components, Pro Tips is constantly evolving. New patterns and experiences are frequently launched and monitored through conversion rates and and heat maps.
