Miranda is a real-life designer turned social media guru. She specializes in lifestyle, art, travel, beauty, and fashion products. Miranda deeply values human rights, self-love, education, and empathy. From 9-5, you can find her designing interfaces and studying user behavior.
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Miranda has spent all of her professional career in the realm of Digital Content Creation and Branding. She currently works as a User Interface Designer for America's largest sports retailer.
For this campaign, we focused on trendy content to emphasize the benefit of the product. Featured here are five of the ten videos we finalized.
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UGC is the creation of content from everyday consumers. Brand promotions should not solely rely on brand-created content, as this could come off inauthentic to consumers. This content includes imagery, videos, reviews, and more.
User Generated Content is 2.4x more likely to be viewed as authentic by consumers
Source: Business Wire
On any given day, 350 million photos are uploaded to Facebook, 95 million photos and videos are shared on Instagram and over 500 million tweets are posted on Twitter.
Source: Nosto
70% of the time, users can recognize when an image was taken by a brand as opposed to a consumer.
Source: Nosto
Consumers are 9.8x more likely to purchase after seeing a post from a peer vs. an influencer.
Source: Stackla
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